Post by account_disabled on Jan 6, 2024 6:31:14 GMT 1
According to IAB Europe, the digital medium is consolidated as the leader in advertising investment. In fact, the -5.5% decrease in investment expected for this year is far from the -21.3% estimated for traditional media. And in Spain, according to the latest data available on investment in digital advertising, offered by the 2019 Advertising Investment Study in Digital Media, prepared by IAB-PWC, programmatic purchasing registered 35.4% of the 3,150 million euros disbursed. Along with this, investment in native advertising increased by 15%, going from 19.3 million euros to 22.2 . Taboola , the world's leading content discovery platform, has prepared a study on the benefits of native programmatic advertising . A technique that combines the advantage of both worlds; automated purchasing on the one hand, and ads with a friendly format integrated into the content, on the other. The study begins with a brief explanation of the concept of native programmatic advertising. In this regard, he points out that it is a type of advertising that is incorporated into the media's news feed and that integrates very well with the content around it.
At the same time, its use of programmatic buying, which leverages machine learning and contextual signals, is able to improve performance for advertisers. Below lists the main advantages of native programmatic Phone Number List advertising, among which the following stand out: 1st For users, native programmatic ads are more relevant than other formats. In fact, they are more than twice as likely to click on a native ad as they are on a traditional banner. 2nd The automation they use makes media buying more efficient , since it uses artificial intelligence for the placement of ads and uses real-time offers to better reach the desired audience. Along with this, it allows you to adjust CPMs in real time and scale them. And at the same time, this automated system helps drive traffic and increase consumers' long-term engagement with brands. 3rd They can modify their appearance and positioning more flexibly than other formats . This advantage allows them to adapt to long-range channels such as mobile. In it, native ads, according to Business Insider Intelligence , can represent 63% of advertising revenue in 2020 for the entire mobile channel.
They allow greater customization and have a better location , being placed at the end of content, when the user is more predisposed to new experiences and discovering new content. This means that, on a regular basis, they are viewed 52% more than banners. In addition, they generate between 85%-93% more clicks than other formats. And with them the purchase intention is 53% higher. 5th By integrating in a friendly way with the content , they manage to increase its reach, increasing the chances of it being shared. The study concludes by pointing out that although at the moment native programmatic ads are a small part of the digital advertising market, in which other resources such as banners are more prevalent , the trend is for their use to become more widespread, since this type of advertising connects better with consumers, solves the pressing problem of digital advertising blindness, and allows advertisers to place their ads in a more user-friendly and relevant way. To delve into the advantages of native programmatic advertising, Taboola has organized a webinar with IAB Spain on December 3 in which tips and tricks of this type of advertising will be shared, as well as the success story of Jellyfish with Banc Sabadell. It will be presented by Taboola's Country Manager for Spain and Portugal, Pilar Valcárcel.
At the same time, its use of programmatic buying, which leverages machine learning and contextual signals, is able to improve performance for advertisers. Below lists the main advantages of native programmatic Phone Number List advertising, among which the following stand out: 1st For users, native programmatic ads are more relevant than other formats. In fact, they are more than twice as likely to click on a native ad as they are on a traditional banner. 2nd The automation they use makes media buying more efficient , since it uses artificial intelligence for the placement of ads and uses real-time offers to better reach the desired audience. Along with this, it allows you to adjust CPMs in real time and scale them. And at the same time, this automated system helps drive traffic and increase consumers' long-term engagement with brands. 3rd They can modify their appearance and positioning more flexibly than other formats . This advantage allows them to adapt to long-range channels such as mobile. In it, native ads, according to Business Insider Intelligence , can represent 63% of advertising revenue in 2020 for the entire mobile channel.
They allow greater customization and have a better location , being placed at the end of content, when the user is more predisposed to new experiences and discovering new content. This means that, on a regular basis, they are viewed 52% more than banners. In addition, they generate between 85%-93% more clicks than other formats. And with them the purchase intention is 53% higher. 5th By integrating in a friendly way with the content , they manage to increase its reach, increasing the chances of it being shared. The study concludes by pointing out that although at the moment native programmatic ads are a small part of the digital advertising market, in which other resources such as banners are more prevalent , the trend is for their use to become more widespread, since this type of advertising connects better with consumers, solves the pressing problem of digital advertising blindness, and allows advertisers to place their ads in a more user-friendly and relevant way. To delve into the advantages of native programmatic advertising, Taboola has organized a webinar with IAB Spain on December 3 in which tips and tricks of this type of advertising will be shared, as well as the success story of Jellyfish with Banc Sabadell. It will be presented by Taboola's Country Manager for Spain and Portugal, Pilar Valcárcel.